|
THAI Reduces Bangkok - Los Angeles Flights Thai Airways International Public Company Limited announced that it will reduce the flight frequency between Bangkok and Los Angeles from 7 to 4 flights per week and will increase 3 additional flights per week between Bangkok and Tokyo, effective 28 March 2004 onwards. Mr. Kanok Abhiradee, THAI's President, said that based on the company's policy to reduce traffic on non-profitable routes, increasing flights on profitable routes and due to traffic demand, THAI will reduce flight operations between Bangkok and Los Angeles from daily flights to four flights per week via Osaka, Japan, utilizing B747-400 aircraft. Flight reduction will help THAI save some 600 million baht annually and maximize aircraft utilization. The flight adjustment will also generate profit of approximately 1 billion baht annually. The new flights schedule are as follows:
THAI will also increase flight operations between Bangkok and Tokyo from 18 flights per week to 21 flights per week, which will mean 3 flights daily, utilizing B 747-400, B777-300, and B777-200 aircraft. The additional flights will result in an increase of seat capacity between Bangkok and Tokyo to 8,057 seats or equivalent to an addition of 1,215 seats per week. For more information, passengers may contact THAI's 24-hour Reservation Service at Tel. 0-2628-2000 and 0-2280-0060. |
|||||||||
|
|
|||||||||
|
THAI announces strategy on identity and service improvement and signs agreement with Interbrand 24 February 2004, at Thai Airways International's Head Office, Prof. Dr. Chai-anan Samudavanija, member of THAI's Board of Directors and Chairman of the airline's Corporate Identity Committee, presided at the press conference on "THAI's strategy on identity and service improvement towards being first choice carrier" and the contract signing ceremony between THAI, by Mr. Kanok Abhiradee, THAI's President, and Interbrand Thailand Inc., by Mr. Chuck Brymer, Interbrand's Group Chief Executive Officer, to develop THAI's new corporate identity. THAI's new corporate identity development is another of THAI's corporate strategies according to Prof. Dr. Chai-anan Samudavanija, THAI Board member and Chairman of the airline's Corporate Identity Committee. THAI's new corporate identity aims to support the government's policy to combine public and private sector efforts as well as the general public to compete in the global market, and to create sustainable development for society. The new identity will be evident at the new Suvarnabhumi Airport, in the cabin refurbishment which is expected to be completed by December 2004 as well as the new Airbus 340-600 to be delivered in 2005. THAI issued Terms of Reference (TOR) for various design consultants, both local and international, on 2 May 2003, and six consultancies submitted proposals. THAI's criteria for selection included : Concept and strategy, Reputation and experience, Creativity, Quality and Comprehensiveness of Proposal, and Practicality. Interbrand was the final choice to help develop THAI's new corporate identity. Its High Trust World Class and Thai Touch concepts will add an international aspect in the Contemporary Modern Thai Style that will cover all the five senses. The concepts will apply to all aspects of the corporate identity from Basic identity such as Logo and Colour, Aircraft Fuselage, Cabin decoration: colour of seats, walls, carpets, atmosphere, inflight utilities from crockery to printed material and inflight entertainment, Decoration of service stations at Bangkok International Airport and Suvarnabhumi Airport, such as check-in counters, airport, lounges and departure areas, Decor of sales offices and THAI offices, THAI vehicles, and Signage. Mr. Abhiradee announced that it was necessary to maintain an edge in the competitive global aviation industry. THAI's campaign "Towards Asian Leadership" aims to make the airline a regional leader as well as one of the top five airlines in the world. The strategy puts THAI on the offensive in this competition, putting creativity and customer delight at the forefront of the strategy. In the past, THAI has constantly upgraded the quality of its services and introduced new services for the convenience and benefit of its customers. These include: THAI's Ground Service Improvement
include : THAI's Inflight Service Improvement
include: THAI has also introduced the "Fly THAI with Thai Artists" campaign where First and Business Class passengers can have their portraits drawn on daylight flights between Bangkok and London, Paris and Frankfurt. |
|||||||||
|
|
|||||||||
|
THAI ROP Gold Card Members have Menu Tasting
Mr. Vasing Kittikul, THAI Executive Vice President Customer Services Department (second from right), presented Menu Tasting to 10 Royal Orchid Plus Gold Card Members such as Mr. Sunthorn Arunanondchai, Tesco Lotus Chairman (fourth from right) and Dr. Valerie Joy Mckenzie, Thana Burin Asia Pacific Managing Director (third from right). The delegation had a discussion and gave opinions on catering services on board. Also, they toured around the catering and cooking processes as well as tasted menu served to BKK-London First Class and Royal Executive Class passengers at Catering Services Building, Don Muang. This event is arranged in order for THAI to receive comments and suggestions on the catering services on board directly from THAI passengers for further efficient improvements that will virtually match with passengers’ satisfaction. |
|||||||||
|
|
|||||||||
|
THAI Supports
“Kaew Ta Duangjai”
Mr. Thanong Bidaya , Chairman, Thai Airways International’s Board of Director, recently donated 10 million baht to H.E. Mr. Thaksin Shinawatra, Thailand’s Prime Minister and Khunying Pojamarn Shinawatra in support of the “Kaew Ta Duangjai” Charity Event organized by Thailand’s Ministers’ spouse to honor the occasion of H.R.H Queen Sirikit’s 72nd Birthday Anniversary at the Government House. |
|||||||||
|
|
|||||||||
|
THAI Sponsors Air Freight Asia 2004 Conference & Exhibition 18 February 2004, Mr. Kanok Abhiradee, President, Thai Airways International together with Mr. Chanchai Singtoroj, THAI’s Managing Director, Cargo and Mail Commercial Department attended the Opening Ceremony of Air Freight Asia 2004 Conference & Exhibition, and welcome by Mr. Samart Yolpak, Thailand’s Deputy Permanent Secretary, Ministry of Transport, who chaired the ceremony and was the keynote speaker on the topic, “The Importance of Thailand as a Hub for Cargo Logistics in Southeast Asia”, at Bangkok Convention Center on Vibhavadi Rangsit Road. The 11th Air Freight Asia, held on 18-19 February 2004, was organized by Mr. Nol van Fenema, Payload Asia’s publisher and included exhibits from THAI and representatives from all sectors of the air freight industry and was attended by over 500 senior cargo executives of airlines, shippers (manufacturers, importers and exporters), freight forwarders,airports, as well as aircraft and cargo handling equipment manufacturers. Mr. Chanchai Singtoroj, THAI’s Managing Director, Cargo and Mail Commercial Department said that the Air Freight Asia Conference Exhibition was held for the second time in Thailand with THAI as the Official Airline. On this occasion, THAI’s Cargo and Mail Commercial Department held an exhibit with displays and presentations on its activities and services at the Suvarnabhumi Airport, which will be officially opened in September 2005. THAI Cargo at Suvarnabhumi Airport will cover an area of 90,000 square meters with the ability to provide cargo services up to 966,000 tons per year in the first phase, expanding to 1,226,000 tons per year by 2010. In addition, the management of cargo at Suvarnabhumi Airport will be under the Customs Free Zone environment as part of the support for the Thai Government’s policy to make Suvarnabhumi Airport a major cargo hub of Asia. Operation under Customs Free Zone will enable shipments to be freely moved within the area without customs formalities. In addition, THAI’s exhibit will introduce the implementation of THAI Cargo’s new theme, “THAI Cargo Thai Care” which will focus on a new proactive marketing strategy to become a customer-led organization, with its new vision “Focus on You”. Mr. Chanchai Singtoroj will give a speech on “Thai Cargo Facilities at Suvarnabhumi” providing information on the readiness and equipment investment of THAI Cargo at the Suvarnabhumi Airport under the Customs Free Zone environment, on Friday, 20 February 2004 at 10.00-12.00 hrs. Air Freight Asia 2004 Conference and Exhibition has been organized every 2 years since 1986 in the Asia-Pacific and Middle East region. Its activities include conferences where representatives of the air freight industry could present their views and opinions on all aspects of the industry and its development over the next few years. In addition, exhibition areas are open during conference hours to trade visitors. |
|||||||||
|
|
|||||||||
|
THAI Holds Seminar on Preparations for Suvarnabhumi Airport Migration Thai Airways International Public Company
Limited recently held a seminar at the Miracle Grand Convention Hotel,
to discuss THAI’s migration plans from Bangkok International Airport
at Don Muang to Suvarnabhumi Airport, under the topic, “THAI
Towards Suvarnabhumi”. The Seminar was attended by THAI’s
Management, including Mr. Kobchai Srivilas , THAI’s Senior Executive
Vice President, Corporate Planning and Information Technology Services
Department, THAI’s Committee for Migration Planning from Business
Units which will be migrated to Suvarnabhumi Airport, namely Cargo &
Mail Commercial, Operations Center, Catering Services, Ground Support
Equipment Services, Aircraft Maintenance Center and Customer Services,
as “THAI Towards Suvarnabhumi Airport” seminar included discussions on the preparations for a systematic migration plan and the operation of tools and technical equipment in order to assist with future management at Suvarnabhumi Airport. |
|||||||||
|
|
|||||||||
|
THAI And Star Alliance Identify A Range Of Projects And Issues For Future Cooperation. Star Alliance, the airline alliance, and Thai Airways International Public Company Limited today announced they have jointly identified a wide range of customer benefit projects and issues which they intend cooperating on in the future, including at Bangkok’s new Suvarnabhumi Airport. THAI is one of only five founding members of Star Alliance, the world’s most established and largest airline alliance. Star Alliance has now grown to 15 members in seven years, with US Airways due to join later this year. The range of joint initiatives were identified at a high powered joint workshop of Star Alliance and THAI senior executives in Bangkok. The workshop was initiated by THAI President Kanok Abhiradee.. Mr Abhiradee said there were a number of large Star Alliance projects he would like to see THAI get involved in, and also take a lead on. “THAI as a founding member of Star Alliance is fully committed to playing an active role in moving Star Alliance projects forward for the best benefit to alliance passengers worldwide. THAI intends to be first in line in making these alliance projects possible, as Star Alliance has become the leading airline alliance in the world and THAI is proud to be a part of it.” “THAI will take the lead to develop
the new airport into a efficient Star Alliance Hub“, said Star
Alliance Chief Executive Officer Jaan Albrecht. “The opening of In addition to driving the joint airport planning the workshop identified a number of key issues for further discussion where THAI and Star Alliance can work closely together in Thailand for the customer’s benefit. These included: - the use the joint purchasing power
of the Star Alliance Airlines also in regard of a more intense procurement
of Thai originating products throughout the Star Alliance member airlines
Star Alliance is a global integrated airline network of 15 members established on May 14, 1997. The members are: Air Canada, Air New Zealand, All Nippon Airways, Austrian Airways, Asiana Airlines, bmi, Lufthansa German Airlines, LOT Polish Airlines, Mexicana Airlines, SAS, Spanair, Singapore airlines, Thai Airways International, United Airlines and VARIG Brazilian Airlines. Star Alliance services a global network serving over 700 airports in 128 countries with access to over 500 lounges worldwide. |
|||||||||
|
|
|||||||||
|
THAI Wins Best ASEANTA Awards 2004 Mr. Serm Phenjati , Thai Airways International’s Director of Commercial Promotion, recently received two prestigious awards on behalf of THAI for winning of the best “ASEANTA Awards 2004” in topics namely “Best ASIAN Marketing & Promotional Campaign Award” won for the “Luck is in the Air 20,000 Free Thailand Return Tickets” program, and the award namely “Best of Tourism Article” won by THAI’s Inflight Magazine “Sawasdee”. The awards were presented at The ASEAN Tourism Forum (ATF), in Vientiane, LAO PDR. Also seen in the picture was Mr. Sitthi Tandavanitj , President of THAI Hotel Association. |
|||||||||
|
|
|||||||||
|
Thai Airways International Public Company Limited is organising a "Fly THAI with Thai Artists" campaign during which First Class and Business Class passengers will have an opportunity to have their portraits drawn by leading Thai artists while airborne. The programme, in conjunction with Silpakorn University, will take place from 14 February - 9 April 2004. According to Mr. Kanok Abhiradee, THAI’s President, the "Fly THAI with Thai Artists" campaign has been introduced to enhance marketing promotions in the airline industry. The programme is also expected to give passengers a memorable flight, as well as promote the skills of local artists. Silpakorn University has selected 17 well-known artists to take part in the project. They include five leading portrait artists, namely Professor Chayanant Avatto, Mr. Sompop Butraraj, Mr.Prateep Kochbua, Mr. Suwat Wanmanee, and Mr. Chainarong Kongklin who will be alternating their services to First and Business Class passengers on flights between Bangkok and London, Frankfurt or Paris; while another 12 portrait artists will take turns in the First and Business Class lounges in the international and domestic terminals at Bangkok International Airport. The portraits will be framed in time for boarding, creating a permanent memento for passengers flying THAI. The "Fly THAI with Thai Artists" campaign will be offered from 14 February - 9 April 2004 and is only one of many more goodwill gestures from THAI to their passengers in the near future. |
|||||||||
|
|
|||||||||
|
THAI Organizes “Thai Airways International and Star Alliance – A World of Opportunities” Workshop Thai Airways International Public Company
Limited will jointly hold a management workshop with Star Alliance under
the topic “Thai Airways International and According to Mr. Kanok Abhiradee, THAI’s President, the workshop will provide a good platform for THAI’s Management and executives to further discuss opportunities on THAI’s position and benefits from Star Alliance. The workshop will include a presentation
on joint procurement opportunities and status of projects and activities
for 2004, as well as 4 workshops being: |
|||||||||
|
|
|||||||||
|
THAI Increases Flights for the Summer Timetable 2004 Thai Airways International Public Company Limited is adding three new destinations as well as rerouting and increasing flights for the new summer timetable starting 28 March – 30 October 2004. The new destinations are Milan in Italy, Jihong (Xixongpanna) in China, and Bangalore in India. Mr. Kanok Abhiradee, THAI’s President, said that the new changes are in line with the expansion of the investment market as well as the demand for business and leisure travel. The new summer timetable for 2004 will therefore include three new destinations: Milan in Italy, Jihong (Xixongpanna) in China, and Bangalore in India Frequencies will be increased on the Bangkok-London and Bangkok-Munich routes to cater to the increase in demand. This is also part of the airline’s policy to increase profitable flights and reduce those that incur losses. The new summer timetable will start from 28 March to 30 October 2004. New Destinations New Routes Increased Frequencies Passengers can check flights and make reservations at the Reservation Office 24 hours a day, tel: 0-2628-2000 and 0-2280-0060. |
|||||||||
|
|
|||||||||
|
THAI Boosts Information Technology Implementation for Maximum Organization Management 9 February 2004 at 13.30 hours at the Head Office of Thai Airways International Public Company Limited, Mr. Kanok Abhiradee, THAI’s President,presided over a press conference on “THAI’s Information Technology Implementation for Maximum Organization Management,” alongside Mr. Kobchai Srivilas, THAI’s Senior Executive Vice President, Corporate Planning and Information Technology Services Department, Mr. Suthep Suebsantiwongse, THAI’s Executive Vice President, Commercial Department, Flg. Off. Veerachai Sripa, THAI’s Executive Vice President, Operations Department, and Wg. Cdr. Supachai Limpisvasti, THAI’s Managing Director, Technical Department, during a press conference that was attended by THAI’s Management and members of the press. Mr. Kanok Abhiradee, THAI’s President,
said that information technology today has advanced to great levels
and is an important tool in competing effectively. THAI’s information systems that will be utilized for organization management are as follows: 1. Corporate Planning and Information Technology Services Department THAI has introduced information technology in the airline’s network planning for maximum effectiveness, stressing the importance of passenger travel convenience. The system is utilized for network planning and connecting flights, to increase passenger convenience and further increase THAI’s passenger traffic. The company is in the process of changing its main frame computer system in order to facilitate modern technology and the increased need to accumulate information. The system will aid in providing increased passenger convenience for speedy delivery of services that rely on information technology. 2. Operations Department THAI has introduced crew management system in order to manage cabin crew in the area of long term planning through to daily operations. Crew management system allows the airline to manage its crew personnel effectively utilizing the least budget possible. In addition, the system will aid in better managing flight on-time performance, supporting the airline’s competitive edge, due to investment in crew management that improved effectiveness. 3. Commercial Department THAI has developed and introduced the
centralized intelligent fares project to further develop its net/negotiated
fares database. This system was developed to 4. Human Resources and General Administration THAI stresses the importance of “good
governance” by implementing the good governance system in its purchasing
and bidding process through the use of 5. Technical Department THAI has introduced the new maintenance
and engineering project to its aircraft maintenance plan and the purchasing
of aircraft spare parts, for increased work THAI is confident that its modern information
technology systems will become another milestone in the airline’s
achievement and attainment of objectives to |
|||||||||
|
|
